The Legal Blog

 

Is a free trademark search good enough?

Is a free trademark search good enough?

There’s a new trademark search platform in town. TESS (the Trademark Electronic Search System) retired after 23 years to make room for the United States Patent and Trademark Office’s (USPTO) new system: Trademark Search. The name may be simple, but the platform really...

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Are trademark rights forever?

Are trademark rights forever?

The new PDF registration certificates from the United States Patent and Trademark Office (USPTO) aren’t as spiffy as the old paper certificates – but they’re just as valuable. Because once you’ve received that email, you’re officially a registered trademark owner. You...

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Beware of trademark scams

Beware of trademark scams

A client recently received an invoice from a company that requested $1,420 for trademark registration. We’d just filed her trademark registration application with the United States Patent and Trademark Office (USPTO). She felt like it looked official, but her...

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How to register a domain name as a trademark

How to register a domain name as a trademark

There are some wonderfully weird things out there that are successfully registered as trademarks. Things like: –The Aflac Duck quack –The shape of a Coke bottle –Tiffany’s robin-egg blue color –Hasbro PlayDoh’s distinct smell –Even the way Yamaha’s Waverunners...

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How Long Does Trademark Protection Last?

How Long Does Trademark Protection Last?

Whew. You did it! You got approved for federal registration of your trademark, and you've earned the right to graduate from the standard ™  and SM symbols – to that fancy little ® symbol you’ve always coveted.  (Wait, you haven't made the switch yet? This is your sign...

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